Pott Candles · Meta · Black Friday

The 9 ads to turn into Black Friday ads

These are your best-selling ads right now, ranked on the last 7 days as Christmas and gifting pick up. Most need only a badge or an end card.

728Meta ad sales, last 7 days
£59,489revenue on £28,729 spend
230ads that spent in that time
43%of sales from the 9 ads below

The plan

9proven ads with the offer added, each with a badge or an end card
+ 2 to 3new pieces made just for Black Friday
1Black Friday campaign, running from early access to Cyber Monday

Where Black Friday goes on each ad

Each one gets Black Friday and the offer in the creative itself.

Ad 1000 · ImageIn the image
Ad 1064 · VideoIn the video: badge + end card
Ad 1063 · VideoIn the video: badge + end card
Ad 1066 · ImageIn the image
Ad 1069 · VideoIn the video: badge + end card
Ad 1055 · ImageIn the image
Ad 1020 · VideoIn the video: end card
Ad 983 · ImageIn the image
Ad 922 · VideoIn the video: end card

Sales by ad

Ad 1000Holly review: "without the needle drop"
69
Ad 1064Creator demo, Starlight Starter Pack
47
Ad 1063Creator unboxes the Starter Pack
43
Ad 1066Starlight review: "wintery, not too Christmassy"
34
Ad 1069Starlight with Christmas plates
33
Ad 1055Fir review: "exactly like a Christmas tree"
27
Ad 1020Cook Candle in the kitchen
21
Ad 983Starlight Potts fresh from the kiln
20
Ad 922Seasalt: "buy the Pott once"
18
Last 7 days (number shown)Last 14 days
The other 221 ads: 416 sales between them in the last 7 days.

The 9 ads, in two groups

1 · Easy: add a badge

Images get a badge. These videos have no story to interrupt, so a corner badge and an end card do the job.

#1
Ad 1000 as it appears in the Facebook feed
Image

Ad 1000 · Holly review: "without the needle drop"

69sales, 7 days
122sales, 14 days
367sales, 30 days
1.6xROAS, 14 days
Black Friday: In the imageAdd a "Black Friday · 20% off" badge. Keep the review quote.
#2
Ad 1064 as it appears in the Facebook feed
Video · 39s

Ad 1064 · Creator demo, Starlight Starter Pack

47sales, 7 days
134sales, 14 days
158sales, 30 days
2.3xROAS, 14 days
Black Friday: In the video: badge + end cardSmall offer badge in the corner for the whole video, plus a 2 to 3 second offer card at the end.
#3
Ad 1063 as it appears in the Facebook feed
Video · 33s

Ad 1063 · Creator unboxes the Starter Pack

43sales, 7 days
85sales, 14 days
111sales, 30 days
2.1xROAS, 14 days
Black Friday: In the video: badge + end cardSmall offer badge in the corner for the whole video, plus a 2 to 3 second offer card at the end.
#4
Ad 1066 as it appears in the Facebook feed
Image

Ad 1066 · Starlight review: "wintery, not too Christmassy"

34sales, 7 days
60sales, 14 days
86sales, 30 days
2.0xROAS, 14 days
Black Friday: In the imageAdd a "Black Friday · 20% off" badge. Keep the review quote.
#5
Ad 1069 as it appears in the Facebook feed
Video · 25s

Ad 1069 · Starlight with Christmas plates

33sales, 7 days
64sales, 14 days
68sales, 30 days
1.9xROAS, 14 days
Black Friday: In the video: badge + end cardSmall offer badge in the corner for the whole video, plus a 2 to 3 second offer card at the end.
#6
Ad 1055 as it appears in the Facebook feed
Image

Ad 1055 · Fir review: "exactly like a Christmas tree"

27sales, 7 days
46sales, 14 days
62sales, 30 days
2.6xROAS, 14 days
Black Friday: In the imageAdd a "Black Friday · 20% off" badge. Keep the review quote.
#8
Ad 983 as it appears in the Facebook feed
Image

Ad 983 · Starlight Potts fresh from the kiln

20sales, 7 days
44sales, 14 days
97sales, 30 days
2.6xROAS, 14 days
Black Friday: In the imageSwap the note on the image for a "Black Friday · 20% off" badge.

2 · Story videos: keep the opening, offer at the end

The first seconds set up the problem. Leave them alone and let the offer be the last beat.

#7
Ad 1020 as it appears in the Facebook feed
Video · 23s

Ad 1020 · Cook Candle in the kitchen

21sales, 7 days
43sales, 14 days
89sales, 30 days
2.1xROAS, 14 days
Black Friday: In the video: end cardLeave the video as it is. Add one offer card at the end: "Now 20% off for Black Friday."
#9
Ad 922 as it appears in the Facebook feed
Video · 29s

Ad 922 · Seasalt: "buy the Pott once"

18sales, 7 days
36sales, 14 days
100sales, 30 days
1.5xROAS, 14 days
Black Friday: In the video: end cardLeave the video as it is. Add one offer card at the end: "Now 20% off for Black Friday."

What they have in common

🎄 Christmas scents: Starlight, Holly, Fir
⭐ Customer reviews on the image
📦 The Starter Pack, opened on camera
🙋 Real people, not studio shots

What we need from you

  1. Group 1: a "Black Friday · 20% off" badge on the 4 images, and a corner badge plus end card on Ads 1064, 1063 and 1069.
  2. Group 2: an offer end card on Ads 1020 and 922. Nothing else changes.
  3. 2 to 3 new pieces made for Black Friday. A video of you to camera announcing the sale would be a strong lead, and a gift-wrapping or "stock up for Christmas" video would fit well.
  4. Confirm the offer wording. The plan has 20% off, 26 to 30 November.
  5. Will Starlight, Holly and Fir still be in stock for Black Friday? Six of the 9 ads show them.
  6. Files by Wednesday 18 November, so we can build and check everything before early access opens.