#1
Image
Ad 1000 · Holly review: "without the needle drop"
69sales, 7 days
122sales, 14 days
367sales, 30 days
1.6xROAS, 14 days
Black Friday versionKeep the review. Add Black Friday and the offer as a badge.
Pott Candles · Meta · Black Friday
The 10 ads to turn into Black Friday ads
These are your best-selling ads right now, ranked on the last 7 days as Christmas and gifting pick up. Each one just needs Black Friday and the offer added.
728Meta ad sales, last 7 days
£59,489revenue on £28,729 spend
230ads that spent in that time
48%of sales from the 10 ads below
The plan
10proven ads, re-edited with Black Friday and the offer
+ 2 to 3new pieces made just for Black Friday
1Black Friday campaign, running from early access to Cyber Monday
Sales by ad
Last 7 days (number shown)Last 14 days
The other 220 ads: 377 sales between them in the last 7 days.
The 10 ads
#2
Video · 39s
Ad 1064 · Creator demo, Starlight Starter Pack
47sales, 7 days
134sales, 14 days
158sales, 30 days
2.3xROAS, 14 days
Black Friday versionBlack Friday and the offer in the first 2 seconds, plus an offer end card.
#3
Video · 33s
Ad 1063 · Creator unboxes the Starter Pack
43sales, 7 days
85sales, 14 days
111sales, 30 days
2.1xROAS, 14 days
Black Friday versionBlack Friday and the offer in the first 2 seconds, plus an offer end card.
#4
Video · 32s
Ad 1092 · You at the market, Starter Pack
39sales, 7 days
50sales, 14 days
50sales, 30 days
2.4xROAS, 14 days
Black Friday versionBlack Friday and the offer in the first 2 seconds, plus an offer end card.
#5
Image
Ad 1066 · Starlight review: "wintery, not too Christmassy"
34sales, 7 days
60sales, 14 days
86sales, 30 days
2.0xROAS, 14 days
Black Friday versionKeep the review. Add Black Friday and the offer as a badge.
#6
Video · 25s
Ad 1069 · Starlight with Christmas plates
33sales, 7 days
64sales, 14 days
68sales, 30 days
1.9xROAS, 14 days
Black Friday versionBlack Friday and the offer in the first 2 seconds, plus an offer end card.
#7
Image
Ad 1055 · Fir review: "exactly like a Christmas tree"
27sales, 7 days
46sales, 14 days
62sales, 30 days
2.6xROAS, 14 days
Black Friday versionKeep the review. Add Black Friday and the offer as a badge.
#8
Video · 23s
Ad 1020 · Cook Candle in the kitchen
21sales, 7 days
43sales, 14 days
89sales, 30 days
2.1xROAS, 14 days
Black Friday versionBlack Friday and the offer in the first 2 seconds, plus an offer end card.
#9
Image
Ad 983 · Starlight Potts fresh from the kiln
20sales, 7 days
44sales, 14 days
97sales, 30 days
2.6xROAS, 14 days
Black Friday versionSwap the note for Black Friday and the offer.
#10
Video · 29s
Ad 922 · Seasalt: "buy the Pott once"
18sales, 7 days
36sales, 14 days
100sales, 30 days
1.5xROAS, 14 days
Black Friday versionBlack Friday and the offer in the first 2 seconds, plus an offer end card.
What they have in common
🎄 Christmas scents: Starlight, Holly, Fir
⭐ Customer reviews on the image
📦 The Starter Pack, opened on camera
🙋 Real people, not studio shots
What we need from you
- Black Friday versions of all 10 ads: "Black Friday" plus the offer on each, same sizes as the originals. Videos: offer in the first 2 seconds and on an end card. Images: offer as a badge, keep the review quote.
- Confirm the offer wording. The plan has 20% off, 26 to 30 November.
- Will Starlight, Holly and Fir still be in stock for Black Friday? Six of the 10 ads show them.
- 2 to 3 new pieces made for Black Friday (a gift-wrapping or "stock up for Christmas" video would fit well).
- Files by Wednesday 18 November, so we can build and check everything before early access opens.